Bulgaria – Advertising and marketing services – Selection of a contractor for the planning, management, implementation and reporting of an international marketing and advertising campaign to promote the Burgas region as a tourist destination during the period 01 October 2026 – 31 March 2027

Opportunity description

The purpose of the public procurement is to increase the international recognition of the Burgas region and stimulate inbound tourism by implementing a measurable marketing campaign aimed at audiences with a proven interest in travel and a genuine likelihood of visiting the destination. The campaign should be implemented in international source markets that are objectively justified in view of their tourism potential, demand for travel, transport accessibility to the Burgas region, and their ability to generate inbound tourist flows during the campaign period. For the purposes of campaign planning, existing, planned, or publicly announced direct air connectivity between Burgas Airport and the relevant source market may be used as one of the objective indicators justifying the selection, activation, and scheduling of marketing activities. The Contractor should independently determine the most appropriate combination of communication channels, media environments, and tourism marketing ecosystems necessary to achieve the campaign objectives, provided that they are measurable, transparent, and allow audiences demonstrating a genuine interest in travel to be reached. The Contractor has no obligation to create, maintain, support, or guarantee any air route, flight operation, flight frequency, passenger volume, or commercial activity of an airline. The availability of transport connectivity is considered solely as an objective planning parameter supporting destination marketing and constitutes neither the subject matter of this public procurement nor a contractual result that the Contractor is required to ensure. The Contractor should develop and implement the campaign primarily by using audiences with a proven intention to travel. The Contracting Authority shall pay the Contractor the remuneration due every two months, within 30 (thirty) calendar days after the end of each two-month campaign period, calculated from the date on which air connectivity is provided, based on the services actually performed and reported. The monthly payment shall be calculated according to the unit prices offered by the Contractor in the Price Proposal, as follows: - The volume of banner advertising actually delivered for the month, calculated at the unit price per 1,000 impressions (CPM); - The newsletters and targeted notifications actually sent for the month, calculated at the unit price per 1,000 recipients (CPT) - The comprehensive fixed monthly management fee (fees for the three key experts and creative work and anti-bot software). Payment of the price for the services performed shall be made on a two-month basis, with a bilateral protocol for services performed. The estimated quantities for the term of performance of the contract are as follows: - 24,000,000 impressions (CPM) on platforms/airlines; - 240,000 recipients (CPT) – newsletters and targeted notifications. Detailed information is contained in the Technical Specification – Appendix No. 7, as well as in the public procurement documentation. Procedure: open. Estimated value: 660,000 EUR. Review the original TED notice for the complete requirement, lots, amendments and attachments.