France – Business and management consultancy and related services – Support assignment for territorial attractiveness, hospitality and communication strategy

Opportunity description

The purpose of this contract is to appoint a service provider responsible for providing strategic, creative and operational support in the areas of territorial attractiveness, hospitality and communication. This support aims to structure, strengthen and deploy an overall attractiveness and hospitality strategy, incorporating the following dimensions: • tourism • residential • medical • quality of life • image of the territory The service provider will work in conjunction with the Destination MAYENNE teams, providing advice and creative and operational strategy. Nature of the expected services The service provider will provide: .Strategic consulting • Analysis of existing work (including working groups) • Transformation of the assessment into actions • Strategic recommendations Territorial brand • Strengthening of the existing brand • Brand platform (if necessary) • Editorial adaptations Action and communication plan • Overall action plan • Media plan • Multichannel strategy . Creation and design • Creative proposals • Communication universe • Messages and tone Media and influencer relations • Strategic PR consulting • Social media • Influencers and opinion leaders Mobilization and support • Engagement mechanisms • Tools for stakeholders • Network coordination Production • Design of materials through to final approval (excluding manufacturing or printing) The procurement is not divided into lots. The information provided in this section concerns the entirety of the requirement set out in the procurement documents. Procedure: open. Estimated value: 0 EUR. Review the original TED notice for the complete requirement, lots, amendments and attachments.