France – Internet services – Search engine optimization (SEO), generative engine optimization (GEO) and link-building services

Opportunity description

The contract is intended to support the Malakoff Humanis teams in sustainably improving the visibility of its Essentiel Autonomie website on traditional search engines and search engines incorporating generative artificial intelligence features. The services cover: - search engine optimization (SEO) - optimization of visibility on generative engines (GEO) - the definition and implementation of a link acquisition strategy (Netlinking). The contract is intended to support the Malakoff Humanis teams in sustainably improving the visibility of its Essentiel Autonomie website on traditional search engines and search engines incorporating generative artificial intelligence features. The services cover: ▪ search engine optimization (SEO); ▪ optimization of visibility on generative engines (GEO); ▪ the definition and implementation of a link acquisition strategy (Netlinking). The detailed description of the services and the technical specifications are set out in the Special Technical Specifications (CCTP). Procedure: open. Estimated value: 0 EUR. Review the original TED notice for the complete requirement, lots, amendments and attachments.