Germany – Advertising and marketing services – Agency services - Framework contract for influencers

Opportunity description

Stuttgarter Straßenbahnen AG (SSB) intends to conclude a framework contract with a qualified influencer agency. The subject matter of the services is the conception, planning, management and implementation of influencer marketing campaigns, including influencer management, content production, contract management, as well as monitoring and reporting. The objective is authentic and target-group-oriented communication, particularly concerning the DeutschlandTicket, strengthening the SSB brand, and supporting employer communication to address potential employees. As part of a Europe-wide procurement procedure, Stuttgarter Straßenbahnen AG is tendering a framework contract for influencer marketing services. The commissioned agency is to support SSB in the operational and conceptual implementation of influencer campaigns and translate existing communication and marketing strategies into effective, target-group-oriented measures. The scope of services includes, in particular, the development of campaign concepts and content strategies, the identification and support of suitable influencers, the conduct of price and contract negotiations, the management of content productions, quality assurance and approval coordination, as well as KPI-based monitoring and reporting of campaign results. In addition, services in the areas of influencer relations, market and trend monitoring, and rights and contract management are expected. The measures are intended in particular to market the DeutschlandTicket and its additional offerings, increase the use of public transport, and strengthen the SSB brand. Furthermore, influencer marketing is intended to support SSB’s employer brand, promote its perception as an attractive employer, and contribute to recruiting qualified professionals. The focus is primarily on young and digitally savvy target groups, who are to be reached through high-reach and authentic content on platforms such as Instagram, TikTok and YouTube. The contract term is three years. The estimated contract volume is approximately EUR 250,000 net per year. This results in an estimated total contract value of approximately EUR 750,000 net over the maximum contract term. The figures are estimates for assessing participation and do not establish any entitlement to a specific call-off volume. Procedure: neg-w-call. Review the original TED notice for the complete requirement, lots, amendments and attachments.