Germany – Advertising and marketing services – Tender for an advertising agency for the conception, planning and implementation of information and communication measures of alp Bayern

Opportunity description

The Free State of Bavaria, represented by the Bavarian State Ministry of Food, Agriculture, Forestry and Tourism (StMELF), promotes the sale of Bavarian agricultural products and foodstuffs through a series of information and communication measures under the umbrella brand “Bayern”. alp Bayern, Agency for Food – Products from Bavaria, is an independent unit within the Bavarian State Ministry of Food, Agriculture, Forestry and Tourism. It supports sales promotion and the expansion of the market position of Bavarian agricultural products and foodstuffs. The main activities of alp Bayern are information and communication measures in Germany and abroad, market development measures, and joint appearances on platforms (e.g. trade fairs). The involvement of businesses, associations, and institutions is an important key element of alp Bayern. alp Bayern is seeking a suitable service provider (contractor) for the conception, planning, and implementation of information and communication measures, including media planning and placement, as well as for the maintenance and further development of existing communication media in the field of sales promotion for Bavarian agricultural products and foodstuffs and related services. The contract is a framework agreement that will be concluded for a maximum duration of 4 years (3-year initial contract term plus contract extension options for one additional year). Procedure: neg-w-call. Estimated value: 4,715,000 EUR. Review the original TED notice for the complete requirement, lots, amendments and attachments.