Germany – Marketing management consultancy services – Implementation, support and further development of the existing customer touchpoint strategy of the Bavarian Railway Company

Opportunity description

The subject of this procurement procedure is the implementation, support and further development of BEG's existing customer touchpoint strategy. The task is to systematically implement the defined standards and target concepts along the customer journey in local rail passenger transport (SPNV) together with the railway undertakings (EVU), to review the quality of the implementation, and to identify and further develop other relevant touchpoints in line with the strategy. The aim, within the framework of the existing brand and design guidelines, is to provide passengers in Bavaria with the best possible orientation and recognition in local rail passenger transport (SPNV), thereby contributing to a positive travel experience. The specific requirements for the services to be provided are set out in the service description. Procedure: open. Estimated value: 400,000 EUR. Review the original TED notice for the complete requirement, lots, amendments and attachments.