Market Research Services

Opportunity description

EDC relies on a strong market and customer research program to guide its strategy, brand, customer experience design, and business decisions. This program includes flagship initiatives such as:  Trade Confidence Index (TCI): a biannual study tracking exporter sentiment and outlook.  Brand Tracker ongoing monitoring of EDC’s reputation, relevance, and trust.  Customer and Partner Journey Research: understanding experiences across awareness, onboarding, servicing, and renewal. Includes our annual relationship survey with customers which measures the Net Promoter Score (NPS)  Employee and Partner Experience Studies: examining the internal and ecosystem factors that influence customer outcomes.  EDC manages most survey fieldwork internally using EDC’s enterprise research platform, and external sample providers for respondent recruitment. For these projects, EDC typically seeks analytical and insight support from research partners who specialize in data cleaning, weighting, analysis, interpretation, sample and results validation, ensuring privacy of personally identifiable information, and storytelling In other cases, particularly when qualitative research or complex quantitative studies are required, EDC may engage firms for full-service delivery, covering all phases of research from design through to reporting.  The insights generated through these activities support corporate reporting, Board reports, brand and communications decisions, product development, performance measurement, external reporting, and communications.   Bidding and Documents are available on http://www.merx.com. Fees may apply; See https://www.merx.com/public/pricing for more information. Procurement method: Competitive - Open bidding. Review the original CanadaBuys notice for the complete requirement, amendments and attachments.