Poland – Advertising campaign services – Service for the development and implementation of the second edition of the promotional campaign and media support within the project “PPO WSL 2030. Establishment of the Regional Innovation Observatory

Opportunity description

1. The subject of the contract is the comprehensive development and implementation of the second edition of the promotional campaign and media support promoting the objectives of the PPO WSL 2030 project, the Network of Regional Specialist Observatories, the Entrepreneurial Discovery Process, and good practices of SMEs in the smart specialization areas of the Silesian Voivodeship. The scope includes in particular the preparation of the strategic and creative concept of the campaign, schedules and media plans, the production and publication of audiovisual and audio materials, social media activities, a radio and press campaign, media buying, profile moderation, monitoring, optimization, and reporting. The detailed scope, quantities, formats, parameters, and indicators are specified in the description of the subject of the contract. The creative concept, strategy, schedules, media plans, and materials indicated in the description of the subject of the contract (abbreviated as OPZ) will be developed by the selected Contractor at the contract implementation stage and will be subject to the Contracting Authority’s approval in accordance with the rules specified in the OPZ and the draft contractual provisions. 2. The description of the subject of the contract constitutes Appendix No. 3 to the SWZ / Appendix No. 1 to the draft contractual provisions. 3. The draft contractual provisions constitute Appendix No. 2 to the SWZ. 4. The Contractor will perform the service in accordance with the document "Accessibility Standards for Cohesion Policy 2021-2027" accompanying the Guidelines on the implementation of equality principles under EU funds for 2021-2027, in particular by ensuring that digital materials comply with the WCAG 2.1 guidelines at a minimum level of AA and by adapting activities and communications to persons with special needs with regard to conferences, in-person events, and field activities. 5. Instructions for the Contractor are available on the Platform at: https://slaskie.ezamawiajacy.pl/servlet/HomeServlet?MP_module=main&MP_action=publicFilesList&clientName=slaskie&USER_MENU_HOVER=publicFilesList 1. The subject of the contract is the comprehensive development and implementation of the second edition of the promotional campaign and media support promoting the objectives of the PPO WSL 2030 project, the Network of Regional Specialist Observatories, the Entrepreneurial Discovery Process, and good practices of SMEs in the smart specialization areas of the Silesian Voivodeship. 2. The description of the subject of the contract constitutes Appendix No. 3 to the SWZ/Appendix No. 1 to the Draft contractual provisions, 3. The draft contractual provisions concerning the above public contract, which will be incorporated into the contract, are contained in Appendix No. 2 to the SWZ and Appendices No. 3 to the PPU. 4. Instructions for the Contractor are available on the Platform at: https://slaskie.ezamawiajacy.pl/servlet/HomeServlet?MP_module=main&MP_action=publicFilesList&clientName=slaskie&USER_MENU_HOVER=publicFilesList Procedure: open. Estimated value: 173,700 PLN. Review the original TED notice for the complete requirement, lots, amendments and attachments.